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Transforming Sales and Operations for a Fitness Facility Partner

Transforming Sales and Operations for a Fitness Facility Partner

The Challenge: The client was experiencing inefficiencies and limited visibility across their sales-to-delivery lifecycle. Key challenges included manual work order management, fragmented communication, inconsistent opportunity data, and weak Salesforce-QuickBooks sync. Basic site survey workflows and duplication issues further complicated operations.

 

The Solution by Applikon: Applikon designed and implemented a holistic Salesforce-based solution integrating Sales Cloud, Conga, Experience Cloud, and custom Lightning Components:

  • Process Optimization & Automation: Implemented an Opportunity Stage Tracker, modal popups for critical stages, and dynamic task generation flows.
  • Inventory and Work Order Management: Created Work Order Line PDFs for warehouse teams, automated work order updates, and enabled serialized equipment logging.
  • Proposal & Document Automation (Conga): Implemented flows for generating sales binder PDFs, one-click proposal cloning, and new output documents like Delivery Acceptance Forms.
  • Reports & System Enhancements: Ensured product display order consistency across UI and output docs, and built an automated flow for Opportunity to Work Order conversion.
  • Integration Review: Conducted a Salesforce ↔ QuickBooks integration audit, mapping data flows and call triggers. 

The Impact:

  • Opportunity Closure Accuracy: Improved from inconsistent to 100% tracked with alerts for repeat closures.
  • Proposal Generation Time: Reduced from 30+ minutes manually to under 5 minutes via Conga & automation.
  • Work Order Tracking: Transformed from manual Excel-based to fully automated with PDFs and dashboards.
  • User Adoption of Lightning: Increased from limited to full adoption post-layout simplification.
  • Salesforce + Conga + QuickBooks Alignment: Achieved seamless ecosystem alignment.
Project Information
  • Client A full-service fitness facility partner
  • Industry Fitness Equipment & Services
  • Date Oct 07 , 2021
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